Shyft Showcases User-Focused Design Commitment at NRF 2020

Shyft, the leading mobile workforce management provider, announces plans to use NRF 2020 to highlight the importance of Millennial and Gen Z engagement through sessions, demos, and the display of its leading-edge UX.

Today, the leading provider of mobile workforce management solutions, Shyft, announces their attendance at NRF 2020 as part of their focus as a design leader for Millennials and Gen Z workers. Shyft will provide sessions on engaging Millennials and Gen Zers on mobile, meet with companies looking to better communicate with their young workforce, and showcase their user-centered design strategy.

The world’s largest retail conference and expo, National Retail Federation (NRF) is considered the leading voice for retailers. This year, Retail’s Big Show brings the future into focus through visionary ideas and tech. One of the main topics at NRF 2020 is the industry’s integration of Millennials and Gen Z into the workforce.

Shyft stands as a leader for both younger generation management ideas and tech design for 2020. At the Shyft Booth (#5673), retailers can meet the company’s award-winning team for an inside look at their mobile solution and get tips on leveraging the benefits of a younger generation of employees. Using its employee-empowering app and forward-thinking mobile design, Shyft saves time for managers, decreases absenteeism, and improves team morale. These benefits ultimately increase customer satisfaction, sales, and revenue.

On Monday, January 13th, Shyft CEO Brett Patrontasch will run a Big Ideas session, “Gen Z and Millennials are here: How and where to engage them.” In this session, he will help retailers understand how to engage digital-native employees to optimize frontline service and increase sales.

“From the very beginning, we understood that any app or solution needs to be tailored for the users first, especially when those users are Millennials and Gen Z,” says Patrontasch. “Due to the success we see with our end-user focused design, we’re excited to have NRF as an opportunity to demonstrate our plans for further commitment to this vital principle.”

Shyft will provide NRF attendees the opportunity to see how their user-first mobile design drives end-user engagement. Through user feedback and UX research, Shyft has seen that the most critical factor for apps engaging Gen Z and Millennials, is to provide multiple and vibrant forms of communication. The Shyft app demonstrates the importance of giving people the choice of better, more innovative UX. With a history of leading-edge design and mobile centric thinking, Shyft looks forward to sharing plans for their mobile solution in 2020.

About Shyft Technologies

Shyft Technologies is a Seattle-based technology company helping employers empower and engage their hourly workers. The mobile-first Shyft Workforce solution improves schedule flexibility, employee morale, and retention by enabling shift swapping, team communication, and schedule management. Shyft offers a mobile-first, best-in-class experience for today’s mobile-native hourly workers. Shyft is funded by Ignition Partners and Madrona Venture Group and is a Techstars Seattle alumni company. For more information, please visit myshyft.com.

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