How Shyft Built an Enterprise Product that Engages Employees

A Natural Evolution, Category Creation

Shyft has historically been hyper-focused on its end-user product. Initially, we focused on creating the best possible mobile experience for workers and their managers. We started by building intuitive, easy-to-use tools for shift swapping, messaging, and schedule sharing, with optional one-click manager shift swap approvals.

For managers, we simplified schedule distribution. We allow managers to use a variety of methods to upload their schedule. It can be as simple as taking a picture of the schedule on the bulletin board in the back room, which Shyft then imports and distributes into a dynamic mobile calendar on the Shyft app. Or, by way of a file import with a “drag-and-drop” tool from an admin dashboard.

Our end-user product thrives today, and right from the get-go, we saw significant traction from both app stores. We received 150K+ registered users quickly on Shyft, mainly from employees of large national and global employers. As of today, Shyft-enabled employees have traded hundreds of thousands of shifts, and the product has had millions of total labor hours passed through it. Typically we see 60–65% DAU over MAU with our biggest customers when Shyft is implemented top down. Across our entire user base, we see 52–54% DAU over MAU.

Once we had a product that we knew worked well at the employee level, our team’s mission quickly evolved to optimize Shyft for store managers and district managers. We added more “admin” functionality, an enhanced feature set, and more security and control for their location(s).

Product Market Fit, Again

We began to focus on adding features and functionality for the enterprise. It was time. We had the opportunity to work through pilots with several of the world’s largest retailers. With the support of Labor Analytics executives, Directors of Workforce Management, IT teams, and HR & Operations leaders, we created a Customer Advisory Council to further our learning and help us build out our product roadmap.

In a recent case study with a global retailer, we deployed our product to 183 of their stores and observed engagement. Over a 6 month period in North American stores, here were some of the basic KPI’s we tracked:

  • 8,647 Monthly Active Users (91% employee adoption rate from stores)
  • 5,224 Daily Active Users (60% DAU/MAU)
  • 395,562 associate hours posted for coverage
  • 70,008 shifts posted for coverage
  • 39,464 shifts covered (56% coverage rate)
  • 89% of covered shifts were approved by managers

While there are multiple value propositions for rolling out Shyft in an organization, the data shows the most quantifiable are:

  1. Decreasing call outs/no shows
  2. Manager repurposed time
  3. Associate repurposed time
  4. Decreased employee turnover

We surveyed the user base involved in this case study, over 1000 survey respondents completed the survey. On average, managers reported saving 1.5 hours per week once Shyft was implemented. Associates reported saving 1.25 hours per week, 10% of that time being on the clock time while they’re at work. Employees also love Shyft: 97% stated they would refer Shyft to a friend to get their shift covered, 92% of users agree that using Shyft makes managing their work schedule easier, and 83% wanted to see an integration between Shyft, and their employer’s workforce management (WFM) provider.

This specific case study and roll out was completed without an integration, which helps our customers realize real ROI straight out of the box, to evaluate POC before rolling Shyft Workforce out nationally.

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